The Run: Presenting the Nicolas Mazda RX-7

Arguably one of the best-handling cars of all time, the Mazda RX-7 RZ has agility and balance like no other car. The Nicolas version accentuates these features, and brings them to the next level with stiffer suspension and less weight. The Wankel rotary engine produces 276 horsepower in stock trim, and is known for its rev-happy nature and immense acceleration capability.

The Nicolas Mazda RX-7 RZ, as well as 8 other custom cars, is available exclusively in the Signature Edition Booster Pack, available on all platforms on December 20th. For More information, click here.

NFS Collection Now On Sale on Origin!

From now until December 31st, get the NFS Collection for only $79! This stellar deal includes The Run, Shift, Shift 2: Unleashed, Hot Pursuit, Undercover, Pro Street, and Burnout Paradise for half the normal price! Cruise the streets of Seacrest County, or tear up Mazda Raceway Laguna Seca, it’s all possible with the NFS Collection now available on Origin. You can even rock Paradise City in the highly-acclaimed Burnout: Paradise with this collection. Pick up all of these games while this epic deal lasts! For more information, click here.

The Run: Presenting the Victory BMW M3 Sport Evolution

Check out this new Signature Edition car: the Victory BMW M3 Sport Evolution! With a legendary DTM racing pedigree and street presence like no other, the Victory M3 need not prove its worth. It was wildly successful in DTM competition in the ’80’s and early ’90’s, taking 2 DTM championship titles and winning 10 other championships along the way. This special M3 pays homage to the legendary DTM M3 run by BMW Motorsports, complete with the same blue and red stripes as the race car.

The Victory BMW M3 Sport Evolution, as well as 8 other cars, is available in the Signature Edition Booster Pack, making its world debut on all platforms on December 20th. For more information, click here.

NFS: Fastest Days of the Year – Nitro


On the fifth day of our Need for Speed Fastest Days of the Year, we’re pleased to present you with an extremely fun arcade racer: Nitro! The fourteenth installment in the long-running NFS series, Nitro was exclusive to Nintendo’s Wii and DS consoles. It was the first game in the NFS franchise to be so exclusive, and also the only game in the series to date not to be made available for PC. This high-speed, high-octane thrill ride will keep you at the edge of your seat!

Nitro makes an excellent gift choice for the speed-loving children on your list, as well as any Wii racers! If you’re on a budget, pick up a copy on sale now for $19.99 on Origin! For more information on Nitro or to buy, click here.

The Run: Say Hello to the Scoundrel Subaru WRX STI

Presenting yet another Signature Edition car: the Scoundrel Subaru Impreza WRX STI! Considered by many to be the king of modern WRC competition, the Impreza WRX STI is locked, loaded and ready to fling dirt and shred tires in The Run. Rocking a 2.5-liter turbocharged Flat-4 engine producing well over 300 horsepower and a WRC-proven all-wheel drive system, this rally racer for the road is a great choice for the grueling cross-country battle of The Run!

The Scoundrel Impreza WRX STI, alongside 8 other stunning tuned cars, is available in the Signature Edition Booster Pack, available for all platforms on December 20th. For more information, click here!

EA Mobile Daily Deals Are Here!

As a special gift to Need for Speed fans and gamers the world over, EA Mobile is spicing up your holiday season with smoking hot deals for iPhone, iPad and Android users starting December 16th and ending December 19th, on some of our hottest apps!

Enjoy a selection of over 50 titles and apps, including Hot Pursuit, Shift 2: Unleashed, Undercover, and many more! You’ll find a large selection of titles for $0.99, as well as more than 12 free games! Imagine getting your favorite EA titles for as little as $0.99, that’s a savings of up to 85%!

So what are you waiting for? Many epic deals await you at your app retailer. Treat yourself to the gift of speed this holiday season with EA Daily Deals. Check out the latest list of Daily Deals here.

The Run: Time Attack Community Challenge – NFS Edition Showdown


The fourth week of the NFS: The Run Time Attack Community Challenge is now under way!

The Time Attack Community Challenge is a weekly event where we put your driving skills to the test by putting out a challenge to see if the community can beat our times in a Challenge Series event in The Run. For our fourth challenge, we’ll be racing on a high-speed, yet still treacherous race. NFSDrew has laid down a time of 2:52:81 on the NFS Edition Challenge in the Plains Interstate Challenge Series.

Do you want to enter this challenge? Here’s how:

1. Set a faster time than NFSDrew in the same Challenge Series race.

2. Take a picture that clearly shows your lap time on the post-race screen.

3. Send the Twitpic to @needforspeed with a hashtag of #NFSTheRunTimeAttack.

We will also accept video entries, just post them as a video response to NFSDrew’s Time Attack video on YouTube.

At the end of the week, we’ll take a random drawing from the pool of entries and that lucky entrant will receive an extra special prize from the Need for Speed swag closet!

However, there are a few rules to abide by:

-There are no regional restrictions for the challenge. Anyone, anywhere is allowed to enter!

-This competition is not platform-restricted. Whether you’re playing on XBOX 360, PS3 or Windows doesn’t matter.

-You can use whatever car you want, so long as it is allowed in the event.

-Your Twitpic or video must clearly display your time. If we cannot read it, it won’t be considered a valid entry and will be disqualified.

-Should you choose to submit a video, be sure to post it as a video response to our video.

-Using cheat programs and trainers is strictly forbidden. If you use one, your entry will be disqualified.

-Any one player can only win one week in a row. Once you win, you will be taken out of the drawing for the next week.

Abide by these rules, and you will be entered to win! See you on the track!